June 10: Atmospheric

From the top to the bottom
Shelves neatly stacked
Aisle after aisle
From the front to the back

Brand names upon brand names
Woven into the heart
From the voices that tell
You're nothing without a full cart

The speakers
Play a song
To move
The buying along
The end caps
Sell a sweat deal
To hide
A cheap feel
It may be clever
But it's all understood
As long as it's cheap
Then life is good

In tiny print
And small molecules
Many hands and machinery
Mass production tools

Cover with shades of orange
Red, white and blue
Is soda patriotic?
Do you feel hungry too?

The speakers
Play a song
To move
The buying along
The end caps
Sell a sweat deal
To hide
A cheap feel
It may be clever
But it's all understood
As long as it's cheap
Then life is good

Thiamin mononitrate
Protein concentrate
Calcium propionate
Disodium Inosinate
Artificial flavors


The modern day supermarket is a highly organized and designed place. Have you ever wondered why the aisles are the way they are? Why the fruits and fresh vegetables at the front of the store then the frozen foods at the end? This is not an accident it is by design. Atmospherics then help us shop. When we shop, we don't shop in peace. There is a type of coercion that is happening, all in the efforts to help us buy. Then when we buy do we even know what we are buying? Do you really know what is in the soda that you're drinking or the chips you are eating? Who's made it, where has it come from and how is it able to stay in some sort of freshness?

As our markets get bigger the further away we become to that which is sold there. Then again all that matters is price and not the consequences for that price.